My husband and I recently came back from an amazing, bucket-listed trip to Miami Beach, Florida and the Eastern Caribbean. We had an opportunity to jet ski off Miami Beach, hangout with crocodiles in the Everglades on our airboat, overlook beautiful St. Thomas from Paradise Point, and even enjoy a strenuous but worthwhile clear water kayaking trip in Turks and Caicos. But one of my most memorable moments on our trip was our visit to San Juan, Puerto Rico.
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Today’s Inspiration: When we go to bars, friendly gatherings, or even concerts we tend to have a favorite drink – Vodka Cranberry, Cuba Libre, Scotch on the rocks, Gin and Tonic, you name it. But do we ever consider where these stimulating concoctions originate? While in Puerto Rico, we were decided to visit the Bacardi Rum Distillery in the city of Cataño. I was amazed, but not surprised to learn that Bacardi Limited is the largest privately held spirits producer in the world – some global brands they produce, market, and distribute are Bacardi rum, Bombay Sapphire gin, Grey Goose vodka, Martini & Rossi vermouth, and Dewar’s blended scotch whisky.
Driving into the palatial, open spaced Bacardi grounds was an eye-opener. Being interested in the sustainability field, my eyes immediately noticed the wind turbines far off in the distance. On our tour of the facility, we learned that the distillery uses these wind turbines to reduce their annual energy use by 7%.
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Shortly, after our tour was completed I was interested in learning more about the Bacardi Limited Brand and its purpose for “Spirit for Life”.
After doing some research, I learned that Bacardi Limited has pledged five pillars of Corporate Social Responsibility measures to channel their positive efforts:
- Marketplace – Focusing on responsible driving campaigns
- Environment, Health, and Safety – They have significantly reduced their energy use by 30% and accidents by over 60% since 2006.
- Responsible Sourcing – They are continuously seeking sustainable sourcing for raw materials and packaging, while also maintaining/enhancing the economic status of growers and suppliers.
- People – Focusing on training and aligning their employees with the company’s values and strategies
- Philanthropy and Community Involvement – Operating in several nations around the world, they have pledged to bring positive contribution to local communities.
To learn more about Bacardi Limited and “Spirit for Life”, please click here.
